Jamie's Marketing Blog

Monday, October 24, 2016

Some marketing strategies my group thought of on Thursday are,

Flyers
Offering prizes that will attract participants
Announcements

We think that these tactics could be used in our school to promote things such as the Pep Rally, a homecoming football game and dance, and the dodge ball tournament.

Wednesday, October 19, 2016

Social Responsibility

The owners of Rebel Dance Alliance, Riitta O'Connor and Bryan Steele, worked tirelessly to manage the perfect weekend of dancing. Management is used to plan, organize, and control all available resources to reach the company's goal. O'Connor and Steele's company is a private sector, which means it is not associated with government organizations.

Although the company has no affiliation with the government, they are very much so affiliated with numerous local charities. The Rebel Dance Alliance website says, "Rebel Dance Alliance is committed to giving back to our community. Part of the proceeds from our conventions will be donated to several non- profit organizations," A non- profit organization is one that is not operated for the purpose of making a profit.

The organizations the company donates to are iDance4aCURE, Speaking Through Dance, and the ALS Association of Northern New England. "iDance4aCURE" is an organization that helps the fight, research and support childhood cancers. The ALS Association helps support and guide those who are affected by ALS. And lastly, Speaking Through Dance fund raises and brings awareness to autism.

The owners of this convention, chose these charities because they support dancers and one of them has personal experience with ALS.

Tuesday, October 18, 2016

Chapter 5 Assesment

A business is the activities that involve production and marketing of a good or service.
The production and marketing of goods are the two primary functions of marketing. Both functions depend on management.
Businesses can be categorized in four ways; by size, profit organization, market served, and the kind of product provided.
E-commerce is significant because it extends the marketplace to people's homes. The book says, "Sector growth that took a hundred or more years to build during the Industrial Age is being matched by e-commerce at a rate about 20 times faster in the "new economy" of the 21st century.

Thursday, October 6, 2016

History of Video Games

Some of my earliest memories are of watching my two older brothers play the Tony Hawk video game on their play station. Madden, Tony Hawk and Zelda were video games that frequently appeared on our tv screen. Although my brothers and I may consider these games as old there are many video games out there that are older than those.

Pong is a video game created in the early seventies. This game is a digital ping pong game made my Atari corporations. The first version was made for arcade machines. Today a game that would compare is wii sports. In this game you can play various sports matches such as tennis and bowling. This game is played at home on the Nintendo Wii console.

Tuesday, October 4, 2016

The Dance Experience Report

The Dance Experience

Report:

The Dance Experience is a dance themed video game that provides the “complete dance experience.” In this game, the player can choreograph, judge, design costumes, watch various tutorials, and dance along with their favorite dance stars. Maddie Ziegler, Travis Wall, and Misty Copeland guide the player on their journey through the dance experience serving as their mentors. The Dance Experience is a unique video game unlike any other!

Target Market:

This game was specifically designed to entertain young adult and teenage dancers.

Marketing Mix:

- Product

The Dance Experience is a dance video game that allows the player to choreograph, design costumes, watch instructional videos, judge competitions, and dance along side industry professionals. The game has a range of levels from beginner to advanced and has all styles of dance. This includes ballet, tap, jazz, contemporary, lyrical, modern, hip hop, ballroom, Bollywood and more!

- Place

This game will be sold at most dance retail stores and department stores including Target, Walmart and Gamestop, as well as online.

- Price

The Dance Experience is competitively prices at $23.99; you also have the option to purchase products used in the game, including a ballet barre, a bun maker, shoes, costumes, and more, for an additional cost.

- Promotion

At select dance competitions and conventions, demos of The Dance Experience will be available for dancers to try. Also, at select competitions, dancers in the highest scoring numbers will be awarded free copies of the game. Representatives of The Dance Experience include Maddie Ziegler, Travis Wall, and Misty Copeland, who will promote the game on their social media and at select events.

Our presentation!

Video Game Proposal

For this project Makena and I will be creating an interactive dance video game. To start, be researched three famous dancers, Maddie Ziegler, Misty Copeland and Travis Wall. Our game will include a costume design feature, interactive dance game, a digital competition judging game and an aspect where you can choreograph your own routine.

Video Game Research
Game	Price	Locations Sold	Target Market	Features
Dance Dance Revolution	$54.99 $14.99 $29.95	Toys R Us, Target, Game Stop, Amazon, Walmart	Young Adults and Kids, Dancers	A game compatible with play station, dance mat, many levels and songs
Just Dance	$15.97 $12.97 $25.97	Toy R US, Target, Game Stop, Amazon, Walmart	Dancers, Teens	interactive dance routines to popular music for the WII
Dance Central	$14.99 $11.99 $19.99	Walmart, Xbox, Best Buy, Microsoft	Dancers, teens	Interactive dance game for the Xbox Kinect