The Dance Experience Report

The Dance Experience

Report:

The Dance Experience is a dance themed video game that provides the “complete dance experience.” In this game, the player can choreograph, judge, design costumes, watch various tutorials, and dance along with their favorite dance stars. Maddie Ziegler, Travis Wall, and Misty Copeland guide the player on their journey through the dance experience serving as their mentors. The Dance Experience is a unique video game unlike any other!

Target Market:

This game was specifically designed to entertain young adult and teenage dancers.

Marketing Mix:

- Product

The Dance Experience is a dance video game that allows the player to choreograph, design costumes, watch instructional videos, judge competitions, and dance along side industry professionals. The game has a range of levels from beginner to advanced and has all styles of dance. This includes ballet, tap, jazz, contemporary, lyrical, modern, hip hop, ballroom, Bollywood and more!

- Place

This game will be sold at most dance retail stores and department stores including Target, Walmart and Gamestop, as well as online.

- Price

The Dance Experience is competitively prices at $23.99; you also have the option to purchase products used in the game, including a ballet barre, a bun maker, shoes, costumes, and more, for an additional cost.

- Promotion

At select dance competitions and conventions, demos of The Dance Experience will be available for dancers to try. Also, at select competitions, dancers in the highest scoring numbers will be awarded free copies of the game. Representatives of The Dance Experience include Maddie Ziegler, Travis Wall, and Misty Copeland, who will promote the game on their social media and at select events.

 

     

Our presentation!